Looking to educate yourself on OCP trends and best practices? The following resources can help you learn more about OCP, how to apply it, and how it can help you generate lift for your business. WinBuyer is the leader in OCP and the first to offer an out-of-the box Onsite Comparative Pricing application to online retailers.
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Study shows OCP Generates Lift in Sales
This e-commerce study, completed in November '09, examines the results of employing Onsite Comparative Pricing (OCP) on a multitude of US-based online stores. Results of the study indicate that the more product and price matches available for display in the OCP application, the higher the increase in conversion-to-sale, average order size, and total revenues.
Read the full study
GameQuest Increases ROI on Traffic Spend
GameQuest(GQ) Direct is the B2C arm of GameQuest, a global wholesaler of electronic products. In mid 2008, GQ Direct decided to add the WinBuyer OCP application to their site as part of a broader solution which included taking steps to lower their cart abandonment rate and to create a better site layout and structure. As a result of implementing WinBuyer, GQ Direct has seen an increase in sales and no longer considers traffic merely an expense, but also as a source of income.
Read the full study
Comparison Shopping Seminar
Customers given information upfront are more likely to make quick decisions, feel confident about their choices and return to make future purchases. The seminar is delivered by WinBuyer's CEO, Dan Clarke, providing an insightful overview of current consumer ecommerce trends and the basis for Onsite Comparative Pricing.
Learn:
- Current state of price benchmarking
- What the future holds
- How to harness these trends to improve customer conversion and retention rates
Download the powerpoint slides by clicking on the icon below, or
click here to view a video of the complete lecture.
Webinar: Comparison Shopping is a Way of Life
This webinar looks at existing consumer shopping behavior, consumer perceptions of OCP, and outline the questions required to identify your OCP strategy.
Learn:
- How invested today’s consumers are in comparison shopping
- Why onsite comparative pricing appeals to the consumer desire to save time and money
- The 3 most important factors in the purchasing decision according to consumers
- How merchant credibility can grow with complete product page information
- What e-commerce leaders like Buy.com and Amazon have already learned about consumer behavior, and how you can use this knowledge to improve customer retention and loyalty for your store
the e-tailing group pdf
This e-commerce brief highlights results of an e-tailing group/WinBuyer study Comparison Shopping is a Way of Life. The study, completed in August ‘09 examines three critical components of comparison shopping:
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How invested consumers are in shopping around prior to purchase including time spent and sites visited as part of their typical online shopping behavior
- How valuable an onsite price comparison would be and its impact on merchant selection
- How customer loyalty is impacted based on making such an application part of one’s everyday shopping behavior
