Research shows that offering comparative information is good for your business which is why it is a growing trend among online retailers. Some facts:
- 53% of consumers would no longer feel compelled to comparison shop elsewhere.
- 78% would be likely to return to a retailer that shows competitors’ prices on their website
- 58% of shoppers expect all retailers to incorporate this kind of competitive comparison pricing tool into their shopping experience
WinBuyer’s OCP application gives you the ability to get involved in, and improve your consumer’s comparative shopping experience while monetizing traffic that does not convert.
Furthermore, you can manage, learn, and earn from the consumer behavioral data collected through the WinBuyer OCP application.
WinBuyer’s OCP application works well on sites that sell mass-market merchandise, have a unique product page for each product, and are well-categorized in terms of product identifiers such as brand name, product model, manufacturer codes, etc. Lastly, your site must support Javascript for the application to work.
WinBuyer suggests that the application be placed at the product page level, underneath the product image, price tag, above the product description (above the fold) to achieve maximum impact on your consumer's user experience.
Yes. However, we suggest that price banding works better. Price banding would involve setting a band of prices to show by fixed percentage below and above the product price. We recommend displaying complete pricing information as studies indicate that it increases conversion, loyalty and retention as a result of increased customer confidence.
We store your product price information for 24 hours. The information appearing within the application is updated regularly by the feed provider.
Products are matched by the following textual criteria: manufacturer SKU, ISBN, brand, product number and other category and product specific information.
No. WinBuyer’s algorithm is a heuristic learning algorithm and takes the pricing information directly off your site's product detail pages.
From our vast network of partner feeds including leading comparison shopping engines (CSE) such as Shopping.com, Pricegrabber and Shopzilla as well as direct relationships with hundreds of merchants.
Yes. Our application includes a small logo that is displayed next to the price listings. However, the application itself is fully customizable and can be matched to your site
You can place the application on every mass merchandised product that has a unique product page with product identifying information (brand, product model, sku, etc.).
It varies depending on the site. For most sites it takes only 15 minutes just to “copy and paste” a simple Javascript. The WinBuyer OCP application doesn't require any significant engineering resources to work within your site.
Display Customization – Match the application to your site. With WinBuyer you can customize header text, button text, colors, fonts, and more for seamless integration with your online store.
AB Testing – Utilize our AB Testing capabilities to optimize the application's performance on your site and maximize your site's overall revenue.
24-7 Access – Do what you want, when you want. Make modifications simply by logging into your account.
There is no charge for registering or using the application. We use a revenue sharing model, meaning we share the incremental/ppc (pay-per-click) revenue earned directly through the application.
There are two types of revenue you will earn from the application: direct and indirect.
Direct earnings will vary by product/ category. What you earn will depend on the PPC (pay-per-click) amounts paid for your category by our feed partners. Since we are a multi-feed service provider, our algorithm is designed to ensure that you earn the maximum PPC available for each and every click on your site.
In terms of indirect earnings, you will realize the benefits of lift in conversion-to-sale and increased average cart size.
From the day you put the application on your site, you will receive a cheque from us every month after the first 60 days. Payments are issued on sums over $50 and you can choose to receive your payments via check or paypal.
Simply login to your account, make your edits and paste the new code into your site. You can access your WinBuyer account 24/7, so you can make changes at any time.
The application only works on English language sites at this time (in the US, UK and Canada). We are working on supporting additional countries and languages in the near future.
Registering your account is a very easy process Go to - www.winbuyercorp.com/register -and click on Join Now. The online form takes a couple minutes to complete.
Our product coverage varies site by site and is dependent on whether the product is available within a CSE (comparison shopping engine). To check if we have results for specific products, please contact us or visit www.winbuyer.com and search for the item in question. From your end, your product page will need to have product identifying information for us to generate results for your product.
Summary Reports can be separated by product or combined to show clicks, page views, and earnings per day, month, and year. Revenue reporting is updated every 48 hours.
Yes, you can match the WinBuyer OCP application to your site.
Not at this time. But the feature is in our product roadmap and will be supported in the very near future.
Our corporate headquarters are in Tel Aviv, Israel with sales operations in the US and the UK.
WinBuyer was founded in 2005. The WinBuyer Onsite Comparative Pricing (OCP) application has been available since September 2008.
Results vary by implementation, however our clients report seeing:
- Lift in conversion rates
- Up to 5-10% increase in page revenue
- Increase in average cart size
- Improvement in traffic monetization
- Earnings on previously lost revenue-generation opportunities (i.e. out-of-stock)
Not really. There are single feed solutions, but WinBuyer is the only multi-feed solution available. Consolidating all of these feeds offers a more robust solution that includes more coverage, higher CPCs, higher payouts and a better customer experience. Some Comparison Shopping Engines offer similar applications, however, they use only their own information/listings to populate their application - limiting the number of results displayed and opportunities to earn.
Head to head tests have shown that WinBuyer generates more results, more often, more accurately.
WinBuyer's OCP application uses muliple-feeds for improved product coverage, and, using our proprietary algorithm, matches with near 100% accuracy with a very low false positive rate.
WinBuyer's OCP application works best in mass market product categories such as health and beauty, auto parts, electronics, home improvement, petcare, books, movies, music, toys & hobbies, etc.
The installation process is simple and quick. Simply follow the four steps listed below and in not time you will enjoy the many benefits from increased lift and incremental revenue streams.
